Happy 2nd Birthday to Le Lolo… and to a dream I once felt so scared to even say out loud.
5 years ago in July of 2021, Le Lolo was just an idea. I remember sitting in my bathroom, newly postpartum, surrounded by products that felt so clinical and so cold, in a moment of my life that felt anything but. I was overwhelmed, emotional, and trying to find myself in this new version of motherhood as mom of 3, and nothing around me reflected how I wanted to feel… or how I deserved to feel.
I remember thinking: why is everything for the baby so beautiful, and everything for the mom an afterthought? And, that moment stayed with me. It didn’t leave. It turned into something I couldn’t ignore.
2 years later in 2023 when I finally decided to start Le Lolo (back when I thought the name was going to be Modern Mama, thank goodness that name couldn’t be trademarked!), I was terrified. I had no idea what I was doing. I felt overwhelmed, unsure, and questioned myself constantly. But there was something deeper pulling me forward, a knowing that this mattered.
I’ve had a lot of ideas over the years (just ask my husband!), but this one was different. This one stuck. Because it wasn’t just an idea, it was a feeling. A purpose. And about something I loved more than anything—being a mom.
I wanted to create products that show up for moms the way we as mothers show up for our babies.
Products that hold care, love, softness, and strength.
Products that feel thoughtful and beautiful.
Products that gently remind a mom of who she is, and who she is becoming.
From the beginning, the core of Le Lolo has always been about one thing:
taking care of the mother.
The past two years have stretched me in every possible way. There have been so many days filled with doubt. Days spent questioning myself, the business, and whether I could actually bring this vision to life. Days with tears, moments where giving up felt easier.
But there have also been moments that I will carry with me forever. Messages from moms, stories shared, quiet reminders that what we’re building is reaching someone who needed it.
And that’s what keeps me going.
Le Lolo has grown into something so much bigger than I ever imagined. It’s not just a brand, it’s a community. A shift in how we see postpartum. A reminder that we, as mothers, matter. A reminder that moms deserve to feel supported, seen, and cared for, too. That we deserve more.
Every order, every kind word, every bit of support… it all means more than I could ever fully put into words. None of this exists without you, and that’s something I will never take lightly.
These past two years have been the hardest (because growth is hard!) and the most meaningful of my life. And I feel so deeply honored to run a company that stands for mothers, that supports them, and that will always, always put her first.
Two years in, and I feel more certain than ever:
This is exactly what I was meant to build.
Thank you for being here.
Thank you for believing in this mission.
Thank you for being part of something that is changing the way we care for moms.
We are nothing without this community, and I am endlessly grateful for every single one of you.
Cheers to 2 years… and to so many more.
With so much love,
Courtney
